15 Ways Google’s Latest Update Impacts AI-Generated Content

15 Ways Google’s Latest Update Impacts AI-Generated Content

15 Ways Google’s Latest Update Impacts AI-Generated Content

“Is Google’s new update helpful in 2025? Why doesn’t Google like AI writing now?”

Here is what 15 thought leaders had to say.

Google’s 2025 Update Rewards Originality, Not AI

Google’s 2025 update is only brutal if you’ve been leaning too hard on lazy AI content. And honestly, it makes sense.

Google doesn’t hate AI writing just because it’s AI. Google hates low-effort, low-value content. Right now, a lot of AI content is exactly that. It’s got the same structure, the same tone, even the same word choice. When seemingly everyone is using the same AI tools (and not applying a human touch), you’re left with a monolith of surface-level content.

The update basically rewards originality and real experience. Pages that rank now have stuff normal AI tools can’t fake: personal stories, real opinions, niche expertise. In 2025, the most helpful content is written by people who’ve actually done the thing they’re talking about. 

To stay on Google’s good side, write like a human with a point of view. Add context, screenshots, results, and real-life examples that AI can’t invent.

Josiah Roche, Fractional CMO, JRR Marketing

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Combine AI With Human Insight For E-E-A-T

It’s important to combine AI efficiency with authentic human insight. Focus on creating content that reflects real-world experience and demonstrates E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. 

Avoid generic or mass-produced material by adding unique perspectives, firsthand examples, or original research. Optimize for user intent rather than keywords, making sure content is genuinely helpful and relevant. 

Incorporating structured data (or schema) can increase search visibility and support richer results. And if you want to lead by example, adding, transparency about AI use, when paired with human editorial oversight, builds trust and credibility. Also, regularly updating content keeps it fresh and competitive in evolving search landscapes.

Tim Hanson, Chief Marketing Officer, Penfriend

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Google Flags AI Content Lacking Human Emotion

I noticed that Google’s algorithms now scan for what they call “dynamic voice markers” including language shifts, emotional variance, and real-world references. According to Google, these markers are a strong indication of whether a piece of content is authentic or not. If the AI-generated content lacks genuine human emotion and experience, it will be flagged as inauthentic. This move by Google shows its dedication to providing users with high-quality, trustworthy information.

You see, AI often flattens tone and lacks pacing variation, making it sound too polished. This polished feel, once a strength, is now a red flag for synthetic content. I must say humans have the ability to inject their own experiences, emotions, and tone into their writing, making it more relatable and trustworthy for readers. They can also adjust the pacing of our writing to match the flow of a topic, adding depth and nuance that AI may not be able to capture.

Stefan Van der Vlag, AI Expert/Founder, Clepher

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Google Prioritizes Content Quality Over AI Origin

Quality Over Origin

Google’s latest update emphasizes on prioritizing the content that delivers clarity and usefulness for the readers. The content generated for people, regardless of how it’s produced. This update underscores Google’s priority on creating content that aligns with E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness).

There’s a misconception and many assume AI-generated content is automatically seen as flagged or low-quality. However, Google in its latest statement clarified, “Using AI doesn’t violate our guidelines.” It indicates the values of content that serve users. This update empowers content creators and businesses to focus on delivering real value–AI-assisted or not–without worrying about content origin penalties.

Yaniv Masjedi, Chief Marketing Officer, Nextiva

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Google’s Update Targets Lazy, Generic AI Content

Google doesn’t care if it’s AI or human writing — it cares if it’s lazy. The 2025 update targets content that’s obvious, generic, or just rephrased noise. Most AI content farms got hit not because they used AI, but because they published stuff like “10 Tips for Productivity” with nothing new to say.

The update rewards originality, clarity, and firsthand experience. AI is fine if you’re using it to support real insight — data analysis, case studies, personal stories. It fails when people treat it like a shortcut to avoid thinking.

Bottom line: Google doesn’t hate AI. It hates content that feels like it exists only to rank. If your page could be written by anyone in five minutes, expect it to tank.

Borets Stamenov, Co-Founder & CEO, SeekFast

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Google’s Update Rewards Genuine, Insightful Content

Google’s 2025 update is a double-edged sword that could cut both ways. On one hand, it will reward genuinely helpful and original content, especially pieces written from firsthand experience or expertise, improving search quality. However, it will also more strictly detect AI-generated content that lacks uniqueness, repetition, or was hastily created solely to rank better. I’ve witnessed several personal finance blogs lose visibility after over-relying on AI-written posts without adding distinctive analysis or commentary of their own.

One client saw traffic drop a startling 40% since their articles, while factually accurate, lacked depth and personal insight. We managed to regain ground by reworking content to incorporate real world examples, providing clearer explanations of nuanced tax issues, and updating case studies related to value-added tax. Google is not opposed to AI itself – rather, it disfavors content providing little value. The key is pairing AI with human expertise to deliver information that informs while genuinely resonating.

Ollie Smith, CEO, VATcalculators

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Google Targets Content Lacking Real-Life Texture

Google’s 2025 update tanked a batch of our health-related articles that had been performing solidly for over a year. We’d used AI tools to help draft them, thinking we could speed up content production without losing quality, but the tone fell flat. It read too polished, too generic, and traffic dropped 32% across those pages in three weeks. I pulled the plug, scrapped everything, and rebuilt the top-performing ones using real notes from our support team and language directly from caregiver conversations. Our bariatric bed FAQ page jumped back to page one within a month after adding a single paragraph based on a caregiver’s comment about maneuvering space in smaller bedrooms. That’s when it clicked–Google isn’t just targeting AI, it’s targeting content that feels manufactured or removed from reality. If there’s no texture to it, no friction or detail from someone who’s actually in the work, it won’t survive the next update either.

Kyle Sobko, Chief Executive Officer / Marketing Specialist, SonderCare

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Google Prefers Content With Real Experience

Google just started behaving like a picky customer at the rental desk. It no longer cares if the paperwork is clean — it wants to know if you’ve actually driven the vehicle. AI content got lazy. It stopped including grit. Real reviews, road-trip tips, odd insurance edge cases — that’s what converts, and now that’s what ranks. We saw traffic dip on pages written entirely with AI, especially our FAQ sections. Replacing those with stories from real reps brought the bounce rate down 22 percent.

The update is useful if you think like a reader, not a bot. It just wants evidence that you’ve done the miles. AI gets penalized when it repeats brochure language. So I let AI outline, then layer in stuff I know from years of customer complaints. That mess? Google likes it now. Because that’s where the trust lives.

James McNally, Managing Director, SDVH [Self Drive Vehicle Hire]

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Google’s Update Sniffs Out Bland AI Content

Google is behaving like a picky gift recipient this year. It used to smile politely at every AI article, but now it’s scanning for soul. The algorithm update in 2025 feels like it was designed to sniff out bland packaging. If your content lacks emotional nuance or original framing, it drops. I’ve tested this with our gift guides. AI that mimics tone gets buried. Copy that mirrors real decision psychology — urgency, nostalgia, social cues — climbs back up.

So the trick is not ditching AI, but treating it like your assistant, not your ghostwriter. I write my intros, infuse them with a specific mood, then let AI fill in structured parts like price comparisons or shipping options. Think of it like gift wrapping. People remember the ribbon, not the barcode. Google’s update is a reminder: clever curation still beats clean formatting.

Danilo Miranda, Managing Director, Presenteverso

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Google Prioritizes Content With Human Insight

Google’s latest 2025 update actually has less to do with rejecting AI writing altogether and more to do with understanding the difference between “content creation” and “content curation.” AI-generated content is excellent for assembling information quickly, but it often lacks the strategic thinking behind why certain facts or ideas matter in a specific context. The issue here is that AI tends to write from a data pool, relying on previous content that’s already been published. This results in repetitive content that doesn’t necessarily offer anything new or engaging, which Google is starting to prioritize over generic responses.

When Google rejects AI writing, it’s less about the technology itself and more about the “soul” behind the content. AI can’t synthesize new perspectives or anticipate evolving user needs in the way a real writer can. For example, if you’re writing about real estate in Florida, you’ll naturally highlight nuances about local neighborhoods or seasonal trends that might not be covered in general articles, something AI might miss, leading to a gap in value. Google recognizes this gap and rewards content that offers that extra layer of insight only a person can provide.

Mark Sanchez, Founder & Senior Real Estate Manager, Tropic Residential

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Google’s Update Cuts Unoriginal Content By 45%

Is Google’s new update helpful in 2025? Yeah, the March 2025 core update’s looking solid so far. It’s built on refining search rankings to cut unoriginal crap by 45%, per Google’s blog, and rolls out AI Overviews wider–over a billion users are tapping it now. I’ve messed with it myself; searching “best retreats” pulls a quick AI summary with legit links, not just a wall of ads. It’s faster for digging up answers, especially on tricky stuff like coding or travel plans–Gemini 2.5 Pro’s behind that, and it’s sharp. Helps regular folks, not just tech nerds, which is the point.

Why doesn’t Google like AI writing now? It’s not that Google hates AI writing–it’s about quality, not the tool. The March 2024 update started this, targeting auto-generated slop that’s thin on value, like those spammy “top 10” lists with no meat. I’ve seen sites tank after leaning on raw ChatGPT output; Google’s algorithms sniff out the lack of real insight or experience–think E-E-A-T (expertise, experience, authority, trustworthiness). They don’t care if it’s AI or human; if it’s not helpful, it’s toast. Edit that AI draft hard, add your own grit, and it’s fine–otherwise, it’s just digital landfill.

Chris Brewer, Managing Director, Best Retreats

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Google Punishes Surface-Level AI Writing

We saw it immediately when our “pet nutrition myths” blog dropped from page one to page five within days of Google’s March 2025 update. That article was built from a structured AI outline I edited lightly, and it sounded clean but too general. I rewrote the entire thing using a client example where a customer nearly switched their dog to a raw diet based on a viral video, and I walked through what we advised them, how their vet responded, and what results they got. After republishing with that context, it rebounded to page two in a week. Google’s new system clearly detects surface-level writing. It’s punishing anything that sounds templated or vague, no matter how grammatically perfect it is. I write all content now as if I’m speaking to a returning client who trusts me and expects detail. Anything less gets ignored. I’m the one running all our content, so I know the numbers, and the difference in traffic is obvious.

Eunice Arauz, Founder, Pets Avenue

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Google Rewards Smart Use Of AI Tools

To be honest, it’s not that Google “hates” AI writing. It just hates bad writing. Same as it always has. 

If a piece is repetitive, lifeless, or feels mass-produced, it sinks. And let’s face it: most AI-generated content still reads like warmed-over oatmeal. What’s changed is that Google’s become faster at sniffing out writing that looks clever but says nothing. The tools evolved, so the bar got higher.

The update actually rewards people who use AI smartly. When we use AI to sketch outlines, compress research, or simplify complex data, we save hours. But the final layer (the voice, the human logic, the friction that makes people feel something), that still matters! If you skip that step, no surprise: your rankings tank. Google’s update didn’t ruin AI content. It just put the fluff on mute.

So, in reality, I would say Google’s update is helpful. It forces creators to stop outsourcing their thinking. It punishes filler and surface-level work. And it rewards specificity, originality, and clarity–three things I think we need way more of in digital content.

If you sound like everyone else, you lose. If you say something worth remembering, you win. It’s that simple.

Thomas Franklin, CEO & Blockchain Security Specialist, Swapped

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Google’s Update Filters Out Digital Fast Food

Google cracked down on low-nutrient content, pun intended. It’s like watching a coach finally bench half the team for skipping leg day. AI writing started flooding search with empty paragraphs. No context, no citations, just repackaged junk. In 2025, the update feels like a detox. It rewards people who explain why something matters, not just what it is. I tested a calorie-tracking article: human copy with references to metabolic pathways outperformed AI fluff 3 to 1.

So now I treat AI like a food scale. It helps with precision, but I still decide what goes on the plate. Google is trying to filter out the digital fast food. It wants meals cooked slow. Depth, originality, and domain insight are back on the menu. Honestly, I’m good with that.

Renato Fernandes, Clinical Nutritionist, Saude Pulso

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Google Focuses On Human-Centric Content Quality

Google’s 2025 update continues to mark the company’s focus on helpful content that is intended for human users, not algorithms. Google is not opposed to AI-generated content, but the company is focusing on poorly produced AI writing that lacks originality, depth, insight, and value, which has become commonplace. The update is beneficial for creators who emphasize experience-based, dependable content that connects with users, with or without AI assistance. If you are using AI, let it be a co-pilot, not the pilot.

Sabah Drabu, CEO, CookinGenie